Our partnerships

Building strategic partnerships are part of Richemont’s ambition to craft the future in inclusive, responsible and sustainable ways.

By partnering with global and local organisations sharing the same values, Richemont is committed to accelerating innovation and agile growth across the globe.

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Founded in 2017, Arianee is an independent, non-profit consortium whose mission is to build a global standard for the digital certification of valuable objects The Arianee platform aims to revolutionize the process of authenticating branded products through a universal open-source protocol using blockchain technology. It will benefit the brands, owners, and third-party retailers involved with asset ownership, sale, and transfer, which will be facilitated via a multi-layered transparent and decentralized platform that includes an encrypted digital vault, unique smart-assets, a data hub, and a community business partner toolkit. Arianee is composed of a diverse group of entrepreneurs, investors, and software engineers who all share the same goal of pioneering the route to a counterfeit-free world.

Vacheron Constantin, and Roger Dubuis are both working with Arianee to activate and deploy its digital watch certification solution that is unforgeable, durable, secure and transferable. Panerai and IWC have also implemented Web3 projects with Arianee, offering exclusive virtual experiences with non-fungible tokens (NFTs).


Aura Blockchain Consortium

The Aura Blockchain Consortium was created in April 2021 by three major luxury players, LVMH, Prada Group and Cartier, to join forces in addressing the shared challenges of communicating authenticity, responsible sourcing and sustainability in a secure digital format. The OTB Group joined the first luxury global blockchain system in October 2021, with Mercedes-Benz joining as the fifth founding member in May 2022.

The platform developed by the Aura Blockchain Consortium aims to create a new industry standard and raise the customer experience to a new level.

By promoting a single global blockchain solution open to all luxury brands of all sectors worldwide, the platform addresses the challenges of traceability by providing consumers with product history and proof of authenticity of luxury goods – from sourcing to sales to second-hand markets.

The Coloured Gemstones Working Group

The Coloured Gemstones Working Group (CGWG) is a unique initiative between the world’s leading luxury jewellery Maisons and mining companies: Chopard, Gemfields, Kering, LVMH, The Muzo Companies, Richemont, Swarovski, and Tiffany & Co. with the goal of catalysing positive change in the gemstones and jewellery industry.

The result is the collaborative development of robust and practical resources, guidance, and tools focused on the coloured gemstones supply chains due diligence and available to all jewellery industry members.

The Gemstones and Jewellery Community Platform was launched in April 2021 with the support of Richemont, Cartier and Van Cleef & Arpels.

Richemont, FARFETCH and Alabbar Cement Partnership to Advance the Digitalisation of the Luxury Industry

Back in November 2020 Richemont signed a strategic partnership with Alibaba, Artemis and FARFETCH to accelerate the digitisation of the global luxury industry, by providing European luxury brands with “enhanced access” to the China market.

Building on this vision, in August 2022, Richemont, FARFETCH and Alabbar have entered into “a landmark agreement” that will see FARFETCH and Alabbar acquire a 47.5% stake, and 3.2% stake, respectively, in YNAP, with Richemont owning 49.3%. The transaction is subject to regulatory approvals.

This agreement represents a significant step in achieving Richemont’s vision of making YNAP a neutral industry-wide platform attractive to both luxury brands and their discerning clientele, and lays a path towards FARFETCH potentially owning 100% of YNAP.

The partnership will also enable the Richemont Maisons to accelerate the realisation of their Luxury New Retail vision and YNAP to shift towards a hybrid retail-marketplace model, by adopting FARFETCH Platform Solutions. Most Richemont Maisons will also open e-concessions on the FARFETCH Marketplace.

The initial stage of the transaction, which is subject to regulatory approvals, is expected to complete before the end of calendar year 2023.

Kering Eyewear

Kering Eyewear, a subsidiary of the Kering Group, designs, develops and distributes luxury eyewear across a complete and well-balanced portfolio of 16 renowned brands, including Richemont’s Maisons Alaïa, Cartier, Chloé, Dunhill, Montblanc.

In March 2017, Kering and Richemont announced a strategic partnership agreement for the development, manufacturing and worldwide distribution of the Maison Cartier and other Maisons’ eyewear categories, resulting in Richemont becoming a shareholder of Kering Eyewear.

Recognised for its innovative business approach and its commitment to sustainability, Kering Eyewear has received significant international awards.

Swiss Better Gold Association

The Swiss Better Gold Association offers a pioneering network of industry, finance and other service providers which support the creation of responsible gold value chains from mine to market. The SBG facilitates artisanal and small-scale gold mine access to international markets and encourages progress toward better social and environmental conditions.

Cartier has been a co-founder since 2013, and Richemont has supported the SBG Association since 2019.

Watch & Jewellery Initiative 2030

Driven by a shared conviction that the Sustainable Development Goals (SDGs) and aspirations for a sustainable industry can only be achieved through collaborative action, Cartier, delegated by Richemont, and Kering, in partnership with the Responsible Jewellery Council, launched the Watch & Jewellery Initiative 2030.

The initiative welcomes all watch and jewellery brands with a national and international footprint willing to commit to ambitious and common objectives in three areas: building climate resilience, preserving resources, and fostering inclusiveness.

One year since the creation of the Watch & Jewellery Initiative 2030, the following new members joined in September 2022: A. Lange & Söhne, IWC Schaffhausen, Jaeger-Lecoultre, Panerai and Piaget, as well as Dimexon, Mattioli, Pandora and Rubel & Ménasché.

These new members build on the existing members of Cartier, Kering (Boucheron, Gucci Watches, Pomellato, Dodo, Qeelin), Chanel Horlogerie Joaillerie, Montblanc, Rosy Blue and Swarovski.

For the first time in the industry, the Watch & Jewellery Initiative 2030 brings together watches and jewellery brands across the globe to begin a collective journey towards a low-carbon future and ensure the industry creates positive outcomes for the planet and its people.

Watches and Wonders

Launched by the Fondation de la Haute Horlogerie (FHH) in partnership with Richemont and other luxury watch brands, Watches and Wonders is an international Summit celebrating fine watchmaking and jewellery, with Geneva as its first destination.

By gathering major watchmaking Maisons and industry professionals, Watches and Wonders invites the press, retailers, and guests to dive into new collections and launches, hear from CEOs and brand ambassadors, and attend in-depth panel discussions with key industry leaders.

With a new hybrid format that combines a physical salon with innovative digital solutions, the Summit offers a unique and immersive experience in the entertaining world of watchmaking.